0 or 3 credits
Spring 2026 Lecture Distance Learning Lower Division
A course that provides insight into the structure and working of customer relations management and its role in business and government agency. Analysis of how consumer needs, complaints, and education are handled. Customer relations' management in the real world and techniques used in managing customer relations toward the goal of maximizing customer satisfaction. This course has a real-world focus and is more applied than the usual introductory course.
Learning Outcomes1Define customer relationship management including analytical and operational approaches.
2Describe how CRM benefits customers and organizations in key stages of the customer journey.
3Design customer-focused experiences that lead to satisfaction and loyalty.
4Demonstrate key customer service principles.
5Analyze customer lifetime value and profitability.
made by Purdue students.