CSR 282: Customer Relations Management

0 or 3 credits

Fall 2025 Lecture Distance Learning Lower Division
Data from
Fall 2025
last updated 6/23/2025
Fall 2025 Instructors: ,

A course that provides insight into the structure and working of customer relations management and its role in business and government agency. Analysis of how consumer needs, complaints, and education are handled. Customer relations' management in the real world and techniques used in managing customer relations toward the goal of maximizing customer satisfaction. This course has a real-world focus and is more applied than the usual introductory course.

Learning Outcomes

1Define customer relationship management including analytical and operational approaches.

2Describe how CRM benefits customers and organizations in key stages of the customer journey.

3Design customer-focused experiences that lead to satisfaction and loyalty.

4Demonstrate key customer service principles.

5Analyze customer lifetime value and profitability.

Course CSR 282 from Purdue University - West Lafayette.

Attachments

Spring 2025
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Fall 2022
CSR 28200 - LAWRY
Dilley, Beth on b...
updated 5/10/2023
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Fall 2019

GPA by professor

3.6Other terms
Keit...(Spring 2019)
3.6
Kris...(Spring 2023)
3.6
Amy ...(Fall 2023)
3.6
Char...(Spring 2021)
3.5
Cour...(Fall 2023)
3.4
Roya...(Spring 2024)
3.4
Asse...(Spring 2022)
3.3
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CSR 282: Customer Relations Management