0 or 3 credits
Fall 2025 Lecture Distance Learning Upper DivisionAn interdisciplinary survey of consumer behavior theory focused on psychological, sociological, and cultural influences on consumer choice and use of products and services. Credit will not be given for both CSR 33100 and PSY 28500.
Learning Outcomes1Describe what consumer behavior is and why it is important.
2Identify psychological, sociological, and situational influences determining why and how consumers buy.
3Discover how organizations obtain and use consumer information.
4Assess the influence of ethics and social responsibility in relation to consumer behavior.