3 credits
Fall 2025 Lecture Upper Division
Students examine the innovation and creativity that foster the development of luxury brands in the current business environment. A key facet of this course is the opportunity to develop unique brand strategies that generate social, aesthetic, quality, and emotional value for luxury consumers. Students learn the ways brands tailor services, products, and experiences to achieve these goals.
Learning Outcomes1Define the psychological and cultural elements of luxury brand experiences.
2Explain the connections between service excellence, craftsmanship, and creative direction within the management of luxury brands.
3Analyze social, economic, and technological trends within the luxury market.
4Describe the ethical and social challenges of managing luxury brands.
5Develop strategies that create brand prestige and generate value for luxury consumers.
Prerequisites
Restrictions
made by Purdue students.