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3 credits
Fall 2025 Lecture Upper DivisionIntroduction to the fundamental tools of quantitative research in communication, including data analysis, statistical design and methods, basic measurement concepts, and designs for descriptive and experimental research. Individual and/or group research projects are planned, conducted, and reported. Permission of instructor required.
Learning Outcomes1Understand and critically evaluate published research.
2Make appropriate choices regarding research design which fit within the assumptions of the proposed hypotheses or research questions.
3Use basic statistical analysis procedures.
4Utilize four research methods.
5Write an effective literature review.
6Communicate your results via the web.