1Develop an attitude of professionalism and tact.

2Expand existing knowledge about theories in the practice of public relations.

3Gain a greater understanding of the use of the tools of public relations practice.

4Recognize types of public relations challenges and how to address them.

5Work effectively and efficiently as a strong team member.

6Write and edit well, and know how to improve at both.

7Feel an increase in self-confidence and professionalism that will help with career advancement.