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3 credits
Fall 2026 Lecture Distance Learning Upper DivisionAn examination of mass communication theories and theorists. Readings and discussion of McLuhan, Lippman, De Fleur, Lazarsfeld, Schramm, Stephenson, and other significant contributors.
Learning Outcomes1Describe the historical progression of media research.
2Identify and apply key concepts and theories from media research.
3Design a research project that investigates the role of media.
4Assess common ethical issues in research on media.
5Explain key findings from research studies.