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3 credits
Fall 2026 Lecture Distance Learning Lower DivisionAn analysis of commercial persuasion from colonial times to the era of mass communication. The course examines the structure of advertising messages, how they are adapted to specific audiences, and the social settings in which they occur.
Learning Outcomes1Analyze key trends, functions, and ethical issues in contemporary advertising and integrated marketing communication.
2Evaluate the social, cultural, and economic roles of advertising.
3Apply audience segmentation, message strategy, and media planning principles.
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