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3 credits
Fall 2026 Lecture Distance Learning Lower DivisionAn analysis of public relations theory and practice from their origins to the present. From a communication perspective, the course examines public relations environments, audiences, and message strategies.
Learning Outcomes1Communicate clearly and effectively with diverse audiences.
2Apply PR and communication theories to analyze and critique PR campaigns and strategies.
3Develop an understanding of media relations for both traditional and digital platforms.
4Evaluate the ethical implications of PR work and make informed ethical decisions.
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