2 to 4 credits
Spring 2025 LectureData from last updated 3/29/2025
Spring 2025
Treatment of theoretical marketing models. Study of marketing models in research setting. Prerequisite: MGMT 62000, 67200.
Learning Outcomes1Understand the main research areas associated with quantitative methods in marketing.
2Acquaint with the basic research techniques, approaches and key findings in the realm of empirical quantitative models in marketing.
3Learn to develop and estimate the econometric models on consumer choices and firm interactions.
4Prepare research ideas and the skills to implement the ideas.
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