MGMT 623: Business Marketing

2 to 4 credits

Spring 2026 Lecture

Data from

Spring 2026

last updated 2/24/2026

Spring 2026 Instructors:

Laura A Downey

GPA

3.48

Catalog

This course deals with the challenges of marketing to commercial enterprises, government organizations, and non-profit institutions. It covers topics including organizational buying behavior, launching and management of new high tech products, beta testing, customer relationship management, and the importance of manufacturing-marketing coordination. Prerequisite: MGMT 62000.

Course MGMT 623 from Purdue University - West Lafayette.

Restrictions

Programs Applied Management Science-MBA, Applied Management Science-MBA, Applied Manag...show more

Graduates

GPA by professor

Laura A Downey

3.7Other terms

Mano...(Spring 2019)

3.4

Laura A Downey

001

9:50 am

Lec

Laura A Downey

001

9:50 am

Lec

Community

Have something to say?

BoilerCoursesis an unofficial catalog for Purdue courses
made by Purdue students.

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MGMT 623: Business Marketing

2 to 4 credits

Spring 2026 Lecture

Data from

Spring 2026

last updated 2/24/2026

Spring 2026 Instructors:

Laura A Downey

GPA

3.48

Catalog

Course MGMT 623 from Purdue University - West Lafayette.

Restrictions

Programs Applied Management Science-MBA, Applied Management Science-MBA, Applied Manag...show more

Graduates

GPA by professor

Laura A Downey

3.7Other terms

Mano...(Spring 2019)

3.4

Laura A Downey

001

9:50 am

Lec

Laura A Downey

001

9:50 am

Lec

Community

Have something to say?

BoilerCoursesis an unofficial catalog for Purdue courses
made by Purdue students.