2 to 4 credits
Spring 2026 LectureData from last updated 11/17/2025
Spring 2026
Spring 2026 Instructors:
This course deals with the challenges of marketing to commercial enterprises, government organizations, and non-profit institutions. It covers topics including organizational buying behavior, launching and management of new high tech products, beta testing, customer relationship management, and the importance of manufacturing-marketing coordination. Prerequisite: MGMT 62000.
Course MGMT 623 from Purdue University - West Lafayette.Restrictions
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made by Purdue students.