MGMT 623: Business Marketing

2 to 4 credits

Spring 2025 Lecture
Data from
Spring 2025
last updated 3/29/2025
Spring 2025 Instructors:
Laura A Downey
GPA

3.48

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This course deals with the challenges of marketing to commercial enterprises, government organizations, and non-profit institutions. It covers topics including organizational buying behavior, launching and management of new high tech products, beta testing, customer relationship management, and the importance of manufacturing-marketing coordination. Prerequisite: MGMT 62000.

Course MGMT 623 from Purdue University - West Lafayette.

Restrictions

Programs Economics-CPOSTB, Economics-MA Teaching, Economics-MS, Economics-MS, Economic...show more
Graduates

Attachments

Fall 2022
Spring 2022
Spring 2021
Fall 2020
Spring 2020
Fall 2019
Spring 2019

GPA by professor

Laura A Downey
3.7Other terms
Mano...(Spring 2019)
3.4
T

Laura A Downey

001
11:30 am
Lec
R

Laura A Downey

001
11:30 am
Lec

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MGMT 623: Business Marketing