2 credits
Fall 2025 Lecture Upper Division
This course enables students to rethink marketing in the evolving digital age and develop capabilities in developing, implementing, and evaluating digital marketing strategies. Topics include: digital marketing strategy framework, search engine marketing, social media marketing, and location based marketing (mobile).
Learning Outcomes1Enable students to rethink marketing in the evolving digital and social media age.
2Understand how digital and social media marketing strategies fit with companies' overall marketing strategy.
3Learn to develop, implement, and evaluate digital and social media marketing plan.
4Understand the major tools of digital and social media marketing: online ads, search engine optimization, paid search ads, organic social media, social media ads, web analytics, and social media analytics, and others.
5Explore the future development of digital marketing.
Prerequisites
Restrictions
made by Purdue students.