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3 credits
Fall 2025 Lecture Upper DivisionThis course focuses on the dynamics between a firm and the marketplace including interaction with competition. Strategy implementation occurs over multiple periods and is highly dependent on choices and behavior of competition. The course material covers how these dynamics and expectations of competitor response will shape the decisions of managers. This is inclusive of signaling intent to competitors and mutual forbearance to avoid negative sum gain competition.
Learning Outcomes1Improve ability at market and competitive analysis.
2Recognize opportunities and problems for market entry that may follow from market and competitive analysis.
3Improve decision making knowledge and skills.