3 credits
Fall 2025 Lecture Upper Division
This course analyzes the changes in business models that have been enabled by Internet technologies, and exposes students to hands-on data analyses to quantify the impact these technologies and business models have on firms, economies, and people.
Learning Outcomes1Recognize the role of business models and data-driven decisions in digital markets.
2Measure, evaluate, and improve online technology usage, advertisement campaigns, and product pricing to meet specific business objective like better serving customers, customer acquisition, quantifying network effects, etc.
3Analyze the sheer amount of data ("traces") collected by businesses from different touch points - Google Glass, Apple Watch, smart phones, or simple computing devices - and make critical business decisions.
Restrictions
GPA by professor
made by Purdue students.