3 credits
Fall 2025 Lecture Upper DivisionData from last updated 2/18/2026
Fall 2025
Fall 2025 Instructors: ,
This course is designed to provide an understanding of how to manage a brand, product, or product category. The course concerns issues related to customer behavior and customer decision making, with an emphasis on how to utilize such customer-oriented knowledge for building and maintaining brand equity. This course builds on concepts and topics covered in the core marketing course.
Learning Outcomes1Increase understanding of the important issues in planning and evaluating brand strategies.
2Provide appropriate theories, models, and other tools to make better brand management decisions.
3Provide students with insights into how profitable brand strategies can be created.
Prerequisites
Restrictions
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