3 credits
Summer 2026 Lecture Distance Learning Upper Division
The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in analyzing and solving marketing problems. The course is also a foundation for advanced elective courses in marketing. Topics covered in the course include customer behavior, market segmentation, product positioning, market research, product management, pricing, promotion, sales force management and competitive analysis.
Learning Outcomes1Develop understanding of marketing activities and the marketing concept.
2Provide an understanding of how marketing ties in with other corporate functions.
3Develop your intuition in analyzing a business environment and making subsequent decisions.
Restrictions
GPA by professor
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made by Purdue students.