0 or 3 credits
Fall 2025 Lecture Laboratory Upper Division
This course focuses on how to think strategically and make good business decisions. By the end of the class, you will be able to do the following: (1) Recognize biases in how people process information, conducting user tests and interviews to gain insights from prototypes to make business development decisions; (2) Engage in decision-making strategies to design/develop prototypes in a variety of media (digital and/or physical) for the appropriate level of fidelity necessary to communicate, understand, and test innovative ideas; (3) Select and use appropriate methods/tools/equipment to make decisions and design/prototype innovative ideas; (4) Pitch a viable solution for a validated problem to a variety of potential investors and/or stakeholders.
Learning Outcomes1Recognize biases in how people process information, conducting user tests and interviews to gain insights from prototypes to make business development decisions.
2Engage in decision-making strategies to design/develop prototypes in a variety of media (digital and/or physical) for the appropriate level of fidelity necessary to communicate, understand, and test innovative ideas.
3Select and use appropriate methods/tools/equipment to make decisions and design/prototype innovative ideas.
4Pitch a viable solution for a validated problem to a variety of potential investors and/or stakeholders.
made by Purdue students.