3 credits
Summer 2026 Lecture Distance Learning Upper Division
This course aims to provide students with a broad understanding of marketing concepts that are useful to managers in a variety of applications including the marketing of consumer products, marketing of services, business-to-business marketing, and the marketing challenges that arise in not-for-profit organizations. Marketing involves identifying customer needs, then satisfying those needs by offering the right product and/or service at an acceptable price, making it available to customers through appropriate distribution channels, and promoting it in ways that motivate purchase as much as possible. The course serves as a foundation for marketing knowledge in general. No credit for students in the School of Management, except economics majors.
Learning Outcomes1Students will learn about the functional area of marketing through the managerial perspective.
2Students will learn about the marketing-decision making process.
Restrictions
made by Purdue students.