1Develop compelling, audience-appropriate written and video feature stories for online platforms. This requires critical thinking (for planning, audience analysis, etc.), knowledge (effective storytelling techniques), and communication (must collaborate with classmates to coordinate topics and schedules).

2Plan and integrate social media strategies into your work. This requires critical thinking (must plan ahead to include these pieces from the beginning of the project, must analyze audience), communication (must create and schedule effective, audience-relevant posts), and communication (must collaborate with classmates to coordinate posts and schedules).

3Develop projects that meet a client's expectations and communication goals. This requires communication (with the client and source), knowledge (of effective interviewing and shooting principles), and critical thinking (to determine what audiences want to know and assess what they may already know).

4Communicate science topics to lay audiences. This requires communication (to translate sometimes difficult subjects in ways that even elementary age audiences will understand), critical thinking (to determine what should and should not be covered), and knowledge (of effective video storytelling techniques).

5Collaborate effectively with others. This requires communication (with colleagues all topics and schedules) and ethics (to be reliable team members who are just as responsible to each other as to themselves).

6Reflect the diversity of the community you report on. This requires ethics (students must ensure that their work is diverse and inclusive) and critical thinking (students must be aware of when their work does not reflect the diversity of the population they serve).