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0 or 3 credits
Spring 2020 Lecture Upper DivisionA study of sales models and techniques for technical and service sales in business to business environments, including development of channel relationships, long-term sales agreements, customer relationship management efforts, total cost of ownership tools and complex sales presentations. Covers critical sales skills such as e-economy sales and marketing, lead management, building credibility, consultative selling, ethical negotiations, and sustainable product management. Typically offered Fall Spring Summer.
Course TLI 343 from Purdue University - West Lafayette.