0 or 3 credits
Spring 2026 Lecture Distance Learning Upper Division
This course provides the foundation for understanding the manner in which companies capture innovation and use it to set themselves apart from competitors. Topics covered include the attributes of organizations that are successful in fostering a culture of innovation; the characteristics and roles of leaders and members in innovative organizations; managerial processes and organizational systems that facilitate the successful development, commercialization, and adoption of innovative technologies, products, and services; and methods used to measure innovation-related outcomes.
Learning Outcomes1Describe the characteristics of successful innovations.
2Explain how innovations develop from ideas to successful outcomes.
3Analyze practices and strategies that lead to the successful development and adoption of innovations.
4Communicate how innovation strategies help organizations succeed in competitive markets.
5Identify managerial behaviors that foster a culture of innovation among employees.
6Differentiate the attributes of successful leaders and employees in innovative organizations.
7Analyze methods used to measure innovation-related outcomes.
Restrictions
made by Purdue students.