1 credit
Fall 2025 Lecture Upper Division
This course teaches students the historical background and modern day principles and management practices regarding the production, selection, purchasing, storage and service of beverage alcohol in all aspects of the hospitality industry. Students must pass the ServSafe Responsible Service of Alcohol certification examination to earn course credit.
Learning Outcomes1Describe the historical role of alcoholic beverages and the beverage operation in our society.
2Describe and explain the strategies involved in management of a modern day operation selling beverage alcohol including the design and layout of the operation.
3Identify the components necessary to manage a successful beverage operation, including purchasing, distribution, and security of beverage alcohol; cost control and pricing strategies; maintaining and controlling inventory.
4Identify and describe how legal, ethical and social responsibilities impact the management of a beverage alcohol operation.
5Identify, describe and apply the principles, policies and actions necessary to serve beverage alcohol in a responsible manner.
6Identify the role of marketing and merchandising in the overall management of a beverage operation.
Restrictions
made by Purdue students.