3 credits
Spring 2026 Lecture Lower Division
This course offers a comprehensive overview of the theory and procedures associated with the coordination of festivals and special events. Essential topics will include the conceptualization, planning, coordination, sponsorship, marketing, funding, staffing, legal issues, and assessment of festivals and special events. Students will gain hands-on experience by volunteering to work a minimum of six hours to set up, help coordinate, or tear down a large-scale festival or special event.
Learning Outcomes1Classify the types and purpose of festivals and special events.
2Compare and contrast traditional events and meetings to festivals and special events.
3Develop a basic understanding of the size and scope and the employment potential of festivals and special events.
4Describe the key steps necessary to plan, manage, staff, organize, and assess the stated objectives of a festival or special event.
5Knowledge of economic, financial, and accounting principles and practices of festivals and special events.
6Apply the principles of sustainability to festivals and special events.
7Read relevant research and apply it to festival and special events management.
8Differentiate between ethical and non-ethical business practices.
Prerequisites
made by Purdue students.