3 credits
Spring 2024 Lecture Credit By ExaminationLower DivisionData from last updated 8/23/2024
Spring 2024
Spring 2024 Instructors: ,
This course teaches students a customer-oriented approach to marketing in hospitality and tourism. This course emphasizes the role of marketing in an organization's overall strategic planning. Techniques available to hotels, restaurants, and other tourism businesses are described and evaluated including travel packaging, the travel trade, advertising, sales promotion, positioning and branding.
Course HTM 231 from Purdue University - West Lafayette.Restrictions
BoilerCoursesis an unofficial catalog for Purdue courses
made by Purdue students.
made by Purdue students.