HTM 231: Hospitality And Tourism Marketing

3 credits

Spring 2024 Lecture Credit By ExaminationLower Division
Data from
Spring 2024
last updated 8/23/2024
Spring 2024 Instructors:
Chang Ma
,
Liping A Cai
GPA

3.17

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This course teaches students a customer-oriented approach to marketing in hospitality and tourism. This course emphasizes the role of marketing in an organization's overall strategic planning. Techniques available to hotels, restaurants, and other tourism businesses are described and evaluated including travel packaging, the travel trade, advertising, sales promotion, positioning and branding.

Course HTM 231 from Purdue University - West Lafayette.

Restrictions

Financial Counseling& Planning, Hospitality & Tourism Mgmt, Retail Management majors...show more
NOFreshmen (15-29 credits) or Freshmen (0-14 credits)

GPA by professor

Liping A Cai
3.2
Chang Ma
3.1Other terms
Gurp...(Spring 2023)
3.7
Jose...(Spring 2022)
3.6
Xinr...(Spring 2019)
3.5
Dori...(Fall 2020)
3.4
Moha...(Spring 2021)
3.4
Shwe...(Spring 2019)
3.3
Soon...(Spring 2022)

No grades available

M

Chang Ma

001
1:30 pm
Lec
T

Liping A Cai

002
10:30 am
Lec
W

Chang Ma

001
1:30 pm
Lec
R

Liping A Cai

002
10:30 am
Lec
F

Chang Ma

001
1:30 pm
Lec

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