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3 credits
Fall 2019 Lecture Upper DivisionStudents will develop their analytical, decision-making, and communication skills related to marketing management of food systems in the world economy. They will analyze a foreign market's potential and market entry strategies; compare consumer differences and similarities across markets; define issues related to marketing mix standardization or adaptation; and evaluate effects of economic, social, and legal environments on marketing strategy. Typically offered Fall.
Course AGEC 526 from Purdue University - West Lafayette.