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3 credits
Spring 2026 Lecture Upper DivisionApplication of marketing principles to market planning, research, and analysis. Development of strategic marketing plans for agribusiness.
Learning Outcomes1Demonstrate proficiency in their chosen discipline that incorporates knowledge, skills, technology, and professional conduct.
2Demonstrate use of the scientific method to identify problems, formulate and test hypotheses, conduct experiments and analyze date, and derive conclusions.
3Demonstrate critical thinking by using data and reasoning to develop sound responses to complex problems.
4Demonstrate the ability to write and speak with effectiveness while considering audience and purpose.
5Demonstrate ability to apply social, economic, political, and environmental principles to living in a global community.