3 credits
Fall 2025 Lecture Distance Learning Lower Division
This course introduces students to the process of turning ideas, inventions, and innovations into new business ventures. It covers foundational entrepreneurial concepts and practices, as well as the leadership, teamwork, and communication skills required of individuals who choose to become entrepreneurs or to act entrepreneurially in established organizations. It serves as the first required core course for the Certificate in Entrepreneurship and Innovation.
Learning Outcomes1Explain how innovation and entrepreneurship drive economic growth.
2Use creativity and ideation techniques to identify market opportunities.
3Evaluate the feasibility of new venture opportunities using secondary market research.
4Interpret financial statements, profit and loss, and breakeven analysis.
5Identify sources of funding for new ventures.
6Understand how to prepare a proper legal and ethical foundation for a new venture.
7Describe the role of intellectual property protection in the venture development process.
8Define the roles of diverse individuals on an entrepreneurial team.
9Prepare and deliver persuasive business presentations.
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