3 credits
Fall 2026 Lecture Distance Learning Upper Division
This course is a study of the major components of marketing decisions made by food and agribusiness firms. The course examines the marketing process, market research, marketing opportunities, and marketing strategies. Students will work on developing skills for evaluating and making marketing decisions.
Learning Outcomes1Demonstrate proficiency in their chosen discipline that incorporates knowledge, skills, technology, and professional conduct.
2Demonstrate critical thinking by using data and reasoning to develop sound responses to complex problems.
3Demonstrate the ability to write and speak with effectiveness while considering audience and purpose.
4Demonstrate the ability to work effectively as part of a problem-solving team.
5Demonstrate knowledge of a range of cultures and an understanding of human values and points of view of other than their own.
6Demonstrate ability to apply social, economic, political, and environmental principles to living in a global community.
Restrictions
made by Purdue students.