ENTR 310: Marketing And Management For New Ventures

3 credits

Spring 2025 Lecture Distance Learning Upper Division
Data from
Spring 2025
last updated 3/27/2025

This course builds on the foundational skills developed in ENTR 20000 (prerequisite course) to bring students through the process of launching a new venture. Students work in teams to develop and validate business models for potential startups. This occurs through experiential activities including gathering feedback from potential customers, creating forecasts, developing a go-to-market strategy, and pitching to investors. Students can choose ENTR 31000, ENTR 31500, or ENTR 32500 to serve as the second required core course for the Certificate in Entrepreneurship and Innovation.

Learning Outcomes

1Validate new business concepts and business models.

2Conduct primary market research with prospective customers.

3Apply the financial knowledge necessary for sales forecasting and cash flow management.

4Evaluate methods to acquire and manage financial resources for a proposed venture.

5Persuade investors and partners to support an entrepreneurial venture.

6Identify and recruit talent for an entrepreneurial team.

7Participate effectively as a team member or leader.

Course ENTR 310 from Purdue University - West Lafayette.

Prerequisites

Attachments

Spring 2025
Fall 2024

GPA by professor

3.9
3.7
3.5Other terms
Brad...(Summer 2019)
3.9
Chri...(Spring 2019)
3.9
Pete...(Spring 2019)
3.9
Bria...(Fall 2022)
3.9
Rick...(Summer 2024)
3.8
Jack...(Spring 2021)
3.7
Land...(Spring 2019)
3.5
Alex...(Fall 2019)
3.5
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Terry Robertson S...

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Terry Robertson S...

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Terry Robertson S...

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Angela Lee Easter...

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Angela Lee Easter...

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Bob Paden

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Bob Paden

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